Like many other soft drinks, the packaging of Squirt has varied over the years. Squirt is naturally flavored but contains less than 1% grapefruit juice. The Squirt brand has changed ownership several times, and is currently property of Keurig Dr Pepper. In the 1950s, it became commonly used as a mixer used in cocktails. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In 1941, a mascot named "Lil' Squirt" was created for marketing the product. The result used less fruit juice and less sugar than some other drinks, and Bishop claimed it had the "freshest, most exciting taste in the marketplace". Squirt was created by Herb Bishop in 1938, after experimenting with a citrus drink known as Citrus Club. The Squirt competed primarily against The Coca-Cola Company's Fresca. Squirt is a caffeine-free, citrus-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona.
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